As seen as possible

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307DASP credit 3 1 workshop hours (45 min) of instruction per week, 65 to 80 hours of self-study English summer

Subject guarantor

Name of lecturer(s)


The digital age has accelerated and subverted the process of producing, sharing, and promoting artworks to such an extent that it is now clear that it needs to reconsider and redefined. One could describe this open lecture and the five-days workshop as an intensive exploration of major areas an artist must know in order to share and promote his / her work to a targeted audience. We will refer to the general principles, practices, and techniques for fostering photographic work in the art market and institutions of contemporary art. The field of inquiry is the market for contemporary art itself, the factors that determine the system, and the competitive framework that the artist must move today, taking advantage of the opportunities that modern technology offers.

We will discuss and define the role and degree of influence of curators, collectors, art critics, museum managers, and gallery owners.

Participants will be invited to understand and analyze practical knowledge critical to understanding the art market system.

PO: 20.3 - 16:00 – cca 19:00, KF 112

UT: 21.3 -15:00 – cca 18:00, KF 112

ST: 22.3 -19:00 – 20:00 / Přednášky hostů, U1

ČT: 23.3 - 14:00 – cca 17:00, KF 112

Learning outcomes

• Critically apply key Management and Marketing concepts to Photography,

in relation to image production.

• Experiment with appropriate collaborative schemes in promoting

photographic imagery and interpret knowledge gained from interacting

with peers.

• Justify your selection of tools in disseminating your photographic


Prerequisites and other requirements

The workshop is open to all



Evaluation methods and criteria

The workshop relies on students’ proactivity and interest in the subject.

The assessment is based on:

activity in the workshop (50%)

daily assignments (50%)



Further information

No schedule has been prepared for this course

The subject is a part of the following study plans