Graphic Design and Photography 1
Name of lecturer(s)
Learning outcomes of the course unit
Graphic design at FAMU is perceived as a utilitarian study, which does indeed have potential. My design is a two-semester plan, based on lectures/presentations, subsequent discussion and practice assignments. In the first classes I am introduced to the students (skills, knowledge, expectations) and briefly cover the history of graphic design and typography. After, there is a presentation devoted to contemporary design in a wider context - I present the students projects, studies, graphic artists and artists speak to me most and why. After these introductory classes, I continue with practice tasks focused on student (self) presentation in a portfolio or web presentation. This requires a basic understanding of graphics software (particularly InDesign) and the potential on the web. Of course, I am not a programmer and my instruction focuses on collaboration; how to work with professional graphics artists and encoders, what to ask for and expect from these collaborations. After these classes, the students come to a deeper understanding of the application of photography in modern graphics and vice versa, editorial design and art direction. In this manner the students will comprehend that it is not necessary to be a typographer to select the proper lettering. They will know basic typography rules for creative work with lettering or fundamental polygraphic post-production, etc...
Ideally, students should, through instruction and examples, acquire an idea of the visual/graphic character of their future projects and the ability to express these ideas or create them.
Mode of study
See course content
Prerequisites and co-requisites
Grading: Winter semester: credit
Summer semester: graded credit
The fundament of grading is the originality of the creative approach. Ability to communicate artistic intentions and technical quality.
Learning or expansion of knowledge of graphics software (InDesign, Illustrator, Photoshop), and the broadening of practical knowledge of graphics, overview of typography classification and layout. Acquiring an overview of print technology and its application. From all this results pre-print preparations and preparations for digital publishing.
Outcome: Composite - creation of a comprehensive graphics image, made up of orginal photo-material, original layout and artistic elements. Topics of this assignment come from consultations. A printed result is preferred, whether linked to a student's studio project, a classmates project or other topic consulted upon. The outcome may be a publication, photo-editorial, leaflet or series of posters. In any case, focus wil be on the formal quality and aesthetic development. Part of the assignment is topic research, its analysis and consultation.
Recommended or required reading
To be determined by instructor.
Assessment methods and criteria
One's treatment proposal and composition of simple documents with an emphasis on the relationship among the photo image, written and graphic representations.
Schedule for winter semester 2019/2020:
room TR 304
Tržiště -st. intermedia
(Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12))
|Date||Day||Time||Tutor||Location||Notes||No. of paralel|
|Mon||15:40–17:15||Jakub ŠTĚPÁNEK||Tržiště -st. intermedia
Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)
Schedule for summer semester 2019/2020:
The schedule has not yet been prepared