Advertisement and Communication 1

Register Display Schedule

Code Completion Credits Range Language Instruction Semester
206RKM1 Z 2 2T Czech winter

Subject guarantor

Michal DEUS

Name of lecturer(s)

Michal DEUS

Learning outcomes of the course unit

  1. Introduce students to the basics of communication theory.
  2. Introduce students to the basics of the function of advertisements and its tools.
  3. To try how various communication tools can function in real situations.

Mode of study

Instruction, Discussion, Analysis of recorded examples. Discussions with people in marketing, advertisement and media.

Prerequisites and co-requisites

No requirements.

Course contents

  1. What is communication?
  2. What is advertisement? How does it work?
  3. History of advertisement.
  4. Communication devices.
  5. Practical.

Recommended or required reading

Kotler, P.: MARKETING MANAGEMENT

Praha: Grada Publishing, 2001

D. Ogilvy: O reklamě

Praha: MP, 2007

Křížek, Z.; Crha, I.: JAK PSÁT REKLAMNÍ TEXT

Praha: Grada 2008

Assessment methods and criteria

Credit is awarded based on:

lecture participation,

completion of the presentation.

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Schedule for winter semester 2019/2020:

The schedule has not yet been prepared

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans