Introduction to Management & Marketing 1

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Code Completion Credits Range Language Instruction Semester
206ZMG1 ZK 1 2T Czech winter

Subject guarantor


Name of lecturer(s)


Learning outcomes of the course unit

The aim of the interactive lectures is a thorough introduction of first-year bachelor's study in production students to the most important concepts and professional terminology of management and marketing.

In this manner, and no other, is how the beginning of the study should be: professional terminology is the entry-way to each specialized area of human activity, whether it be a mason, lawyer, doctor....(we attempt to accept the idea that management is also considered a trade).

Upon adopting the professional terminology, the student gains the fundamental knowledge which facilitates further, secure movement within the profession. Upon gaining basic knowledge, the student may responsibly begin to analyse issues, evaluate situations, use knowledge and skills and apply these in practice.

Mode of study

Interactive lecture, discussion, screenings.

Prerequisites and co-requisites

General knowledge at the middle-school level. Experience in organization and team and project work is welcomed.

Course contents

At the beginning of the semester students receive a list of 170 professional concepts (downloadable from, whose learning and understanding will be assessed at the end of the semester by a written exam.

All professional terms will be presented and explained to the students in instruction. Professional terms (170 required ideas) will be presented in 17 instruction blocks.

In presentation and testing emphasis will be place on marketing.

List of Individual blocks (terminology)

  1. General management.
  2. Time management.
  3. Personal development management.
  4. Communications management.
  5. Working in groups and teams.
  6. Conflict.
  7. Power, influence and authority.
  8. Organzational structures and cultures.
  9. Human resources management.
  10. Marketing.
  11. Strategic management.
  12. Financial management.
  13. Production management.
  14. Quality management.
  15. Project management.
  16. Organization training and knowledge managment.
  17. Business ethics.

Recommended or required reading


one's own www. research

Assessment methods and criteria

At the beginning of the semester the student receives a list of 170 concept (for downloading at, whose management and understanding will be, at the end of the semester, assessed by a written exam. The test will contain 20 multiple choice questions of which one answer is correct, 15 correct answers of 20 is the minimum for passing. Grading scale: 20 and 19 points A, 18 and 17 points B, 16 points C, 15 points D.

All deadlines will be carefully presented and explained to the students. Students are expected to participate in class hours and work independently in the preparations for the final exam.

Part of the grade is the semester paper of 3 standard pages (approx. 5400 characters including spaces +/- 10%). At least 2/3 of the text must be devoted to the description and not assessments, etc.

Students select one of two topics:

a) My system of study and work with information.

b) My system of managing studies (work) and free time.

Course web page

Schedule for winter semester 2019/2020:

room R311
Učebna R311 (DAMU)

(Karlova 26, Praha 1)
(lecture parallel1)
Date Day Time Tutor Location Notes No. of paralel
Wed 12:15–13:45 Petr SLÁDEČEK Učebna R311 (DAMU)
Karlova 26, Praha 1
lecture parallel1

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans