English in the Music Industry 2

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Name of lecturer(s)

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Předmět zajišťuje Language Centre

Contents

Course overview

Tuesday session

Weeks 1-4 Email communication skills

Weeks 5-10 Pitching a project (S. Harrison: IdeaSelling)

Weeks 11-14 Student pitch sessions

Wednesday session

Weeks 1-4 W. Byrnes: Management and the Arts (Chapter 6: Staffing, Boards and Volunteers)

Weeks 5-8 W. Byrnes: Management and the Arts (Chapter 8: Leading in the Arts)

Weeks 9-12 W. Byrnes: Management and the Arts (Chapter 9: Control: Operations, Budgeting, and Finance)

Weeks 13+14 Revision

Learning outcomes

Course Description

This course provides students with further insight into the vocabulary of selected areas of music management (leadership, human resource management, volunteering, and budgeting). The main soft-skill focus of this semester is the pitch as a specific presentation format. In addition, students will review and practise emailing skills.

Learning Outcomes

Knowledge and understanding

After completing the course, students should be able to:

•demonstrate knowledge of key terms in the following areas: Leadership skills, budgeting, and human resource management.

•understand the difference between a presentation and a pitch

Skills and abilities

After completing the course, students should be able to:

•show improved English proficiency in all language competencies (reading, speaking, reading, listening)

•demonstrate ability to use selected transferable/soft skills, mainly professional /formal emailing and pitching a project

Prerequisites and other requirements

Entry requirements and prerequisites:

•702HAP1 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.

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Literature

•Byrnes, William. Management and the Arts. 6th Edition. London: Routledge, 2022, ISBN: 978-03-672-5890-0, selected chapters.

•Harrison, Sam. IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers. HOW Books; 1st Edition, 2010, ISBN: ‎ 978-16-006-1669-3, selected chapters.

•Sparling Don, Kalová Simona, Rance Chris. English or Czenglish. Jak se vyhnout čechismům v angličtině.

2nd Edition. Brno: Masarykova univerzita, 2021, ISBN: 978-80-210-9965-4, selected chapters.

Primary study materials (readings, interactive study materials etc.) will be assigned in the Moodle course: https://moodle.amu.cz/course/view.php?id=977. Please note that additional texts may be assigned throughout the semester.

Evaluation methods and criteria

You can score maximum of 100 points for this course (grades A - E). Minimum to pass is 60%.

Minimum attendance is 70% (i.e. no more than 8 absences are allowed). Please note that the 8 absences already include any school-related activities (workshops, festivals, conferences etc.).

Participation in class discussions (20%): Attendance is mandatory and participation in class discussion

is a crucial course component. Students are expected to read assigned materials prior to class meetings, ask questions, contribute to the discussion and participate. This portion of your grade also includes in-class projects/assignments, small take-home assignments, etc.

Pitch (30%):

Prepare a pitch of your business / creative / artistic project. You must know exactly who the target audience of your pitch are (investors? a media outlet? an organisation /institution you want to partner up for the project you’re pitching?) – you will need to explain this to the rest of the class so that they can answer the appropriate questions.

Length: 5-8 minutes (+ 5-7 minutes for questions)

Visuals (PPT, Keynotes etc.): optional

Make sure:

·the content of your pitch completely addresses the topic you chose

·to effectively and creatively deliver the information while staying on the topic (i. e. don’t stray off topic)

·to keep eye contact with your audience

·to stick to the time limit

Pitch assessment breakdown

Your pitch is assessed with regards to three areas (max. 10 points for each area):

·the content (i.e. the proposed solution) you present,

·the way you present it (voice, self-confidence, eye contact, enthusiasm) and

·the length of the pitch (i.e. whether you are able to stick to the time limit).

Pitch feedback (10%): For instructions see Moodle (top section of the course). To be submitted by email attachment to Cody Perk. Deadline will be set by teacher.

Quiz (20%): A quiz on the selected chapters of W. Byrnes and / or D. Sparling books. Additional information will be provided prior to the quiz.

Final exam (20%): A comprehensive final examination will be administered during the exam period (May – June 2023). It will be based on interactive study materials in Moodle. Additional information regarding the final exam will be given later in the semester.

Note

Academic Dishonesty

AMU faculty do not tolerate cheating, plagiarism, or any other form of academic dishonesty. If you have not done so, you should read the AMU guidelines on how to properly reference your written submissions: https://www.amu.cz/cs/studium/bakalarske-diplomove-a-disertacni-prace-vskp/tvorba-a-odevzdani-vskp/etika-psani-odborneho-textu-a-jak-citovat/

Please note that all of the work that you submit for this class must be your own. Plagiarism of any kind will not be tolerated under any circumstances and will result in an immediate “F” grade for the course. Any words and ideas that are not yours should be accompanied by full and complete citation. If you have any further questions dealing with academic honesty you must contact your instructor prior to the submission of any written assignment.

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans

• Music Production (Mg) - from 2022/23 (Required subjects)