English in the Music Industry 2

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
702HAP2 ZK 5 4 seminar hours (45 min) of instruction per week, 83 to 108 hours of self-study English, Czech summer

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

Learning outcomes

Knowledge and understanding

After completing the course, students should be able to:

•demonstrate knowledge of key terms in the following areas: Arts Management, Arts Marketing, Advertising, Public Relations, Fundraising, Leadership skills, Budgeting, Legal issues.

• describe the system of EU copyright laws, its historical development and current issues

Skills and abilities

After completing the course, students should be able to:

•show improved English proficiency in all language competencies (reading, speaking, reading, listening)

•demonstrate ability to use selected transerable/soft skills, mainly professional /formal emailing and pitching a project

Mode of study

Seminar /tutorial (in class discussions) - 2 x 90 mins a week + independent study / preparation for class (cca 2 x 90 mins a week)

Prerequisites and co-requisites

Entry requirements and prerequisites:

•702HAP1 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.


Course contents

Course schedule:

Tuesday session

Week 1 Introduction to course

Weeks 2-5 Email communication

Weeks 6-12 Pitching a project

Weeks 13+14 Pitch sessions

Wednesday session

Week 1 Introduction to course, course requirements and state exam review

Week 2 Fundrasing 1

Week 3 Fundraising 2

Week 4 Fundraising 2 (cont.)

Week 5 Pitching a project: Introduction

Week 6 Legal Issues 2: Copyright Laws

Week 7 Legal Issues 2: Copyright Laws (cont.)

Week 8 Arts Management 2

Week 9 Arts Marketing 2

Week 10 Arts Marketing 2 (cont.)

Week 11 Advertising 2

Week 12 Public Relations 2

Week 13 Budgeting 2

Week 14 Leadership Skills 2

Recommended or required reading

Primary (compulsory) study materials (interactive exercises, vsual and audio materials, readings, etc.) will be assigned in the Moodle course https://moodle.amu.cz/course/view.php?id=698.

Please note that additional texts may be assigned throughout the semester.

Recommended study materials:

•Byrnes, William J. Management and the Arts (4th edition). Amsterdam: Elsevier Focal Press. 2009.

•Thaine, Craig. Cambridge Academic English B1+ Intermediate. Student’s Book. CUP, 2012.

•Paterson, Ken. Oxford Grammar for EAP. Oxford: OUP, 2013.

Assessment methods and criteria

Assessment methods and breakdown:

Participation in class discussions 10%

Project pitch 30%

Pitch session feedback 10%

Vocabulary diary 20%

Reasearch paper 30%

Instructions and assessment rubrics for individual tasks will be uploaded

Course web page



Academic Dishonesty

AMU faculty do not tolerate cheating, plagiarism, or any other form of academic dishonesty. If you have not done so, you should read the

Please note that all of the work that you submit for this class must be your own. Plagiarism of any kind will not be tolerated under any circumstances and will result in an immediate “F” grade for the course. Any words and ideas that are not yours should be accompanied by full and complete citation. If you have any further questions dealing with academic honesty you must contact your instructor prior to the submission of any written assignment.

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans