Advertisement and Communication 2

Display Schedule

Code Completion Credits Range Language Instruction Semester
206RKM2 Z 2 2T Czech summer

Subject guarantor

Michal DEUS

Name of lecturer(s)

Michal DEUS

Learning outcomes of the course unit

  1. Testing theory knowledge in real projects.
  2. Presentation preparations.

Mode of study

Discussion, Presentation analysis, Examples from practice.

Prerequisites and co-requisites

Communication 1 and Advertising 1.

Course contents

  1. Presentation preparation and its analysis.
  2. Guests from Marketing and Advertisement.

Recommended or required reading

Presentations from advertising.

Assessment methods and criteria

Credit is awarded based on:

lecture participation,

completion of the presentation.

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Schedule for winter semester 2019/2020:

The schedule has not yet been prepared

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans