Audience Design for Producers and Filmmakers

Předmět není vypsán Nerozvrhuje se

Kód Zakončení Kredity Rozsah Jazyk výuky Semestr
305MADPF zápočet 1 10 hodiny výuky za celý semestr (45 minut), 18 až 23 hodin domácí příprava anglicky zimní

Garant předmětu

Jméno vyučujícího (jména vyučujících)

Katedra

Předmět zajišťuje Katedra produkce

Obsah

The programme will take place as part of the Industry Days at the BOO International Short Film Festival. Students can register by 15 October 2026 using the form available here: https://forms.gle/j4JeFRKqUjqSpJPC6. Places on the workshop are limited. The language of the International Industry Forum and the workshop is English. If you have any questions or require further clarification, please contact: industry@boofest.cz.

6.11. 9:30 - 14:00, KP Smíchov

International Industry Forum

The largest interactive industry programme dedicated to topics such as audience development, audiovisual education, research on audiovisual literacy, film festivals, cultural resilience and the distribution of short films. Dozens of experts from across Europe will come together in one place to share their expertise through keynote speeches and round-table presentations.

The programme will begin with joint keynote presentations for all participants. Afterwards, everyone will be able to create their own programme from the parallel thematic round-table discussions designed for smaller groups. The forum’s interactive format creates a space for sharing experiences, finding inspiration and fostering meaningful connections between filmmakers, cinema professionals, festival representatives, researchers, educators and a wide range of creative professionals.

KEYNOTES

How to get your short film into Cannes?

Gregory Coutaut (Semaine de la critique Cannes)

Rethink your teenage audience strategy: from target to early engagement

Dea Larsen (PUBLIKUM.io)

Audience Testing for Audiovisual Projects for Children and Youth: Why Does It Matter?

Petr Pláteník (KRUTÓN)

ROUND-TABLE PRESENTATIONS:

What Have We Learned About Running a Festival Since 1970?

Jukka-Pekka Laakso, director, Tampere FF

The magic of cinema. The importance of film education for the youngest

Christine Kopf, artistic director, Deutsches Filminstitut & Filmmuseum – DFF

Programming and Industry of a Short Film Festival

Sigrid Hadenius (director, Uppsala Short Film Festival)

Data: Youth, Film, Entertainment 2026

Petra Průšová (Managing Director of Kantar Insights for Central and Eastern Europe)

BFI Film Audience Network and Young Audiences

Kirsten Geekie (young audience champion, BFI FAN)

Distribution of Short Films in Germany

Anne Jagemann (distributor, Kurzfilm Agentur Hamburg)

Cinekid and Short Films for Children

Chloë van Baar (programmer and program coordinator, Cinekid Film Festival)

Documentary film in film education

Kathi Seemann (director of DOK.education, DOK.fest München)

Culture Recovery and Resilience Plan

Francesca Balej (cultural manager, Culture Recovery and Resilience Plan, Otvorená kultúra)

Health, emotions and the body in film education

Lara Kuom (curator, educator, DOXS-RUHR)

Taking Children Seriously: Cultural Rights, Film Education and Regional Engagement

Pantelis Panteloglou (artistic director, Olympia International Film Festival for Children and Young People, president of the European Children's Film Association)

Cinemini EDU

Samira Jakobi (project manager in the Film Education Department, Deutsches Filminstitut & Filmmuseum – DFF)

Film Educators’ Team (ZEF) and film education in Poland: Successes and Challenges

Karol Szafraniec (film educator, ZEF)

Audiovisual Literacy in Film Archives and Cinemas

Fruzsina Vajda & Nóra Hurtík (National Film Institute – Film Archive), Tomáš Lizna (programme director at Kino Boskovice, vice-chair of the Association of Czech Cinema Operators), Petr Pláteník (methodologist, krutón)

Audiovisual Connect LAB

Michal Brenner (project manager, Audiovisual Connect LAB)

Presented by: Barbora Kucsa Prágerová (director of the Metro 70 cinema in Prostějov and vice-chair of the Association of Cinema Operators).

14:00 - 17:00

Workshop: Audience Design for Producers and Filmmakers

Who might connect with your film – and how can you reach these people before the film is finished?

In this practical workshop we will explore Audience Design as a creative and strategic process that begins during development – not only when a film is ready for release. After an introduction to the methodology, we will work with practical tools for identifying potential audiences, defining what makes a project distinctive, and translating its themes, emotions, and strengths into clear communication.

The workshop will focus particularly on what filmmakers and producers can do during development, viewed through the lens of PR, marketing, and social media. You will test selected tools using your own project and leave with practical ideas that can support you throughout the filmmaking process.

Workshop will be led Monika Luczyk – a freelance PR and Marketing Manager specializing in film promotion and Audience Design. She develops communication strategies and coordinates PR campaigns for feature films and TV series, collaborating with production companies, distributors, and festivals. An alumna of the EAVE Marketing Workshop and Audience Design Lab, she also lectures in film promotion at the Warsaw Film School. From 2019 to 2025, she worked with the production company Shipsboy, where she was responsible for PR and marketing, social media communication, and the coordination of festival distribution for film projects. She currently works as a freelance PR and marketing consultant. Her recent projects include PR coordination for CANAL+ Poland series productions, documentary feature film The Current (premiere at Millennium Docs Against Gravity 2026), feature film What Belongs to Others (premiere at Venice Film Festival 2026) as well as social media campaigns for the short films Kontrewers and A Short Film About War.

Výsledky učení

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Předpoklady a další požadavky

Due to a partial overlap in content, it is not possible to take this module and the 305MRP Resilience or Plans Were Made at the same time. Please choose only one of these modules.

Literatura

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Hodnoticí metody a kritéria

The credit will be given upon 100% attendance.

Due to a partial overlap in content, it is not possible to take this module and the 305MRP Resilience or Plans Were Made at the same time. Please choose only one of these modules.

Poznámka

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Další informace

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